Blok: The device that helps block distractions from your phone
Blok, a San Francisco-based startup, helps people reclaim their time by blocking distracting apps on their phones. Blok is more than just a gadget; it’s a lifestyle tool that helps people take control of their digital lives and focus on the present moment.
But, their website was a big blocker for business growth.
Blok: The device that helps block distractions from your phone
Blok, a San Francisco-based startup, helps people reclaim their time by blocking distracting apps on their phones. Blok is more than just a gadget; it’s a lifestyle tool that helps people take control of their digital lives and focus on the present moment.
But, their website was a big blocker for business growth.
Problem: A website that didn't reflect product value and lacked functional e-commerce integration
Before the redesign, Blok's website didn't live up to the company's vision. Lacking in branding, storytelling, and proper e-commerce (Shopify) functionality, the website was a major roadblock to the company's growth.
Daniel Belfort, Blok's founder & CEO, felt the disconnect between his vision and the execution:
The current website looks bad and unpolished. I don't even want to invest in ads because I know the site just won't convert visitors to customers.
Without a strong visual identity or seamless Shopify integration, Blok faced challenges in scaling. Post-purchase issues created friction for the business, and the site’s design didn’t inspire the confidence needed to invest in ads or drive traffic.
The result? Lost sales opportunities and the CEO reluctant to promote the product, knowing the user experience wasn’t good enough to convert visitors into customers.
Blok, a San Francisco-based startup, helps people reclaim their time by blocking distracting apps on their phones. Blok is more than just a gadget; it’s a lifestyle tool that helps people take control of their digital lives and focus on the present moment.
But, their website was a big blocker for business growth.
Blok, a San Francisco-based startup, helps people reclaim their time by blocking distracting apps on their phones. Blok is more than just a gadget; it’s a lifestyle tool that helps people take control of their digital lives and focus on the present moment.
But, their website was a big blocker for business growth.
Solution: A complete website transformation to reflect Blok's elevated vision
Before the redesign, Blok's website didn't live up to the company's vision. Lacking in branding, storytelling, and proper e-commerce (Shopify) functionality, the website was a major roadblock to the company's growth.
Daniel Belfort, Blok's founder & CEO, felt the disconnect between his vision and the execution:
The current website looks bad and unpolished. I don't even want to invest in ads because I know the site just won't convert visitors to customers.
Without a strong visual identity or seamless Shopify integration, Blok faced challenges in scaling. Post-purchase issues created friction for the business, and the site’s design didn’t inspire the confidence needed to invest in ads or drive traffic.
The result? Lost sales opportunities and the CEO reluctant to promote the product, knowing the user experience wasn’t good enough to convert visitors into customers.
Blok, a San Francisco-based startup, helps people reclaim their time by blocking distracting apps on their phones. Blok is more than just a gadget; it’s a lifestyle tool that helps people take control of their digital lives and focus on the present moment.
But, their website was a big blocker for business growth.
Blok, a San Francisco-based startup, helps people reclaim their time by blocking distracting apps on their phones. Blok is more than just a gadget; it’s a lifestyle tool that helps people take control of their digital lives and focus on the present moment.
But, their website was a big blocker for business growth.
